ADVENTURE SUPPLY CO (PTY) LTD
Clothing in Potchefstroom

for male and female in corporate, construction, farming, leisure and tourism industries. We walked for miles with adventurers searching for gold. We cast lines with fishermen and went white water rafting. We dug and planted with landscapers and went quad biking with thrill seekers. We leopard crawled with game rangers and tracked poachers bent on destroying our natural heritage. We rode on tractors ploughing fields and assisted at archaeological dig sites. With the sun beating down on us or rain pouring over us, we criss-crossed Africa, through savannah, bush and desert, over mountains, through streams, on foot, on horseback or 4x4. Work or play we need clothing that can take the pace, that is tough and yet still looks good! Made from fabrics that are tough, quick drying and easy to care for: this is the RUGGEDWEAR range. The footwear you see in our photographs can be obtained at Freestyle footwear. The Lowveld was the perfect 'breeding' ground for our clothing, since it is worn by people working and playing in the outdoors and bushveld of Mpumalanga. Initially the manufacturing division started off as Songizwe Clothing in 2002 as part of a job creation project, manufacturing school shirts for two very large national retail chains. Only totally unskilled, jobless people were employed and every single operator was trained from scratch. During 2006 the present directors took over The Supply Company and the style for which The Supply Company has now become known was born. From there the client list grew to include well known game lodges, reserves, hotels and other establishments as well as large farms and similar facilities, all of whom make use of the good looking but tough and versatile range of clothing for which Ruggedwear is now famous. In 2012 we changed our name to reflect our dynamic new direction and RUGGEDWEAR, the fastest growing brand in Africa was launched.